Lewis, William Bennett (1904-1977)
NOTE: All or part of this collection is stored off-site. Several days' advance notice is required for retrieval.
The William Bennett Lewis collection contains extensive manuscripts, business and personal correspondence, printed materials, personal memorabilia, professional materials, and research materials; as well as audio material, photographs, and miscellaneous other material.
Manuscripts include speeches and articles. Speeches include "New Attitudes-Old Clients" (1955), "The Fourth Decade: Kenyon and Eckhardt Plans for the Future" (1952), "Let's Put Marketing in its Place" (1958), "The Individuals Responsibility to the Group" (1959), "Riverdale Committee for a Sane Nuclear Policy" (1960), "Talk at the Riverdale Chapter of the United Nations" (1960), "It's Time for Television to Talk Back" (1961), "Advertising as a Career" (1962), "Communications for Health" (1962), "Broadcastings Image" (1962), "Modern Communications are Essential in the Fight Against Cancer" (1967), "Merchandisers of Hope" (1968), "A Breakthrough- How Soon?" (1968), "Volunteer Power Makes Things Happen" (1968), "The Prepared Mind" (1970), "Can We Conquer Cancer in Our Time?" (1970) as well as a key note address to the National Association of Broadcasters and the Western States Advertising Agencies Association. Other writings include articles both by and about Lewis, such as "Growth of a Salesman" (1949), "Public Opinions: Advertising's Strength" (1960), and "Management and Creativity" (1964).
Correspondence includes both business and personal correspondence. Much of Lewis's correspondence is with the advertising company Kenyon and Eckhardt and with Columbia University. Notable correspondents include Archibald MacLeish (director of the U.S. Office of Facts and Figures at the time); Dwight Eisenhower; Henry Ford II; Walter Cronkite; Fred Coe; Frank Stanton; Irving Berlin; Edwin Cox; John P. Cunningham; Woodie Guthrie; Richard M. Nixon; Laurence S. Rockefeller; and Ed Sullivan. Various congratulatory cards, invitations to events and parties, and "get well" cards directed towards Lewis are also included.
Printed materials include articles published by Lewis and others from the 1940s-1960s in the New York Times, Television Age, Television Magazine, Advertising Age, and Marketing for Today, among others. The collection also contains extensive clippings that Lewis used as inspiration for his advertisement designs. The collection houses hundreds of tearsheets of different magazine and newspaper advertisements from large companies such as Coca-Cola and U.S. Travel Service that Lewis drew inspiration from or designed. Printed material also contains copies of World War II posters dated from 1942-1944; Columbia Broadcasting Service publicity booklets; C.B.S. publicity pamphlets; booklets containing information concerning the war published by the government; several pamphlets concerning cancer, related to Lewis' involvement with the American Cancer Society; and various pamphlets and fliers from award ceremonies and dinners that Lewis was a part of, as well as many more.
Notebooks and scrapbooks largely relate to Lewis's experience in advertising. They include several large scrapbooks that contain plans for advertising and advertisements from newspapers and magazines (1927-1934); loose-leaf notebooks with newspaper advertisements, (1927-1929), advertisement designs; and samples of booklets and papers that Lewis collected.
Personal items include all Lewis's personal diaries dating from 1940 to 1973. The travel journals of Lewis and his wife, covering England, mainland Europe, the West Indies, Asia, Greece, Mexico, and the United States are also included, dating from 1961 to 1972.
Research material includes the clippings that Lewis used for advertisement design and many documents from the 1940s regarding the war, particularly wartime radio. These include material from the U.S. Office of War Information and Office of Facts and Figures and, among others, contain: many intelligence reports on domestic American morale (1941-1943); reports and programs concerning the effect of wartime radio (1941-1942); General and Executive orders from the O.F.F.; fact sheets concerning radio and government during World War II by the O.F.F.; and a production flowchart from the Bureau of Intelligence.
Professional materials in the collection include a resume of Lewis's time at CBS broadcasting; minutes and notes on meetings; reports to stockholders (1957), and various other memoranda and notes. Documentation of awards and honors Lewis received include Chairmanship of the American Cancer Society and two library dedications.
Other material includes two audio cassettes of Lewis speaking; photographs of Lewis at various award dinners and banquets; and miscellaneous items.